New Look
Between 2021 and 2023, I collaborated with New Look as a Freelance Senior Creative Copywriter, bringing the brand to life across CRM, social media, campaigns, New Look Daily, homepages, and bespoke landing pages. I also crafted scripted content, talent-driven projects, and reactive event copy — from COP26 initiatives to timely, culturally relevant communications — always ensuring the brand’s voice was fresh, engaging, and on point.
