MICHAEL KORS

Between November 2016 and May 2018, I partnered with Michael Kors on a major European expansion, producing content for 15 new site launches across 22 countries. I crafted event-specific copy, localised US content for European markets, and worked on high-profile campaigns including Mother’s Day, Michael Kors x Tatler, and the Europe-wide backpack launch, blending creativity and cultural nuance to engage diverse audiences across multiple platforms.