JLR

Between 2024 and 2025, I collaborated with Accenture Song on the Jaguar Land Rover account, shaping content during the sunset phase of Jaguar ahead of the Type-00 concept launch. Within the UX team, I updated the Land Rover and Range Rover websites across service, fleet, finance, vehicle launch pages, and educational content, introducing a refined, lifestyle-led tone of voice for the brand.

Partnering with Social, Digital Marketing, and DM teams, alongside JLR stakeholders, my work helped define the customer journey across multiple touchpoints including at Goodwood Festival of Speed 2025. My contribution to the ‘Defender, The Journey’ campaign was recognised with a DMA 25 award nomination, reflecting both creative excellence and strategic influence.